Carson's style of typographic experimentation influenced the development of the deconstruction style of design and a whole new generation of designers. The experiments by Carson and other Ray Gun designers were chaotic, abstract and distinctive, but sometimes illegible. The magazine's radical subject matter often related to music and pop culture icons and the magazine became a reliable source for the prediction of up-and-coming stars. In 1995, Carson quit his job at Ray Gun and established his own firm, David Carson Design. He signed contract with a host of major corporate clients, including Nike, Pepsi Cola, Ray Bans, Levi Strauss and MTV Global among others.